top of page

Jaguar Land Rover Startup Incubator

UX / HMI Product Lead

One of my favorite projects to manage at Jaguar Land Rover blended a cross functional team with external partners managing city/state transportation data, startups, and established companies to revolutionize the way a vehicle can assist a driver in navigating a familiar city. 

​

It started with a startup in our incubator program, HAAS Alert, they were building a database that could alert drivers directionally when an emergency vehicle was approaching. 

​

My team's first task was to design, build, and user test an application that could run on shipped production hardware. 

​

But we felt that this could grow, so I took it upon myself to reach out to other data providers.

​

Within a month we worked with local and state transportation officials to streamline their data for external access. Now the vehicle could alert a driver if a bridge was raising/lowering downtown, if a streetcar was approaching in the lane, or, my personal favorite, it could dynamically display upcoming mobile traffic signs set up by the Oregon Department of Transportation. 

​

Within a few sprints we not only had a prototype working on a production vehicle but we also managed to reinvigorate the organization to thinking differently about how quickly a concept could grow with the right collaborative external partnerships in place. 

OI000136-01_edited.jpg
P6140430.ORF.jpg
IMG_20170331_135541.jpg
bottom of page